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New Page 3 Leave it to Kraft Foods and Nickelodeon to intentionally develop a promotion that stinks.  The packaged goods giant and the kids’ cable network,

Judging by studies from both Forrester Research and Jupiter Communications and a host of horror stories from this past Christmas, the No. 1 problem with

too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard

Living rooms top the list of redecorating projects that Americans plan this year, according to a random survey of over 900 consumers conducted by American

Blair Corp., a Warren, PA-based apparel cataloger, reported that net income nearly tripled, from $2.3 million to $6.9 million for the quarter ended March

Pet owners respond to sur-pies mailing.For one pet supply retailer, several thousand apple pies did what coupons couldn’t: they created goodwill among

Independent voters are increasingly important to politicians, but it takes good data mining skills to reach them.A generation ago, reaching out to independent

myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach

egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of

Since this department provides critical analysis, we are accustomed to being accused of throwing bricks at this DM campaign or that.It therefore gave