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Results of a recent Direct Marketing Association study found that e-mail is one of the most effective tools for Web marketers.The same results indicated

VentureDirect Worldwide, NY, has halted the test of a file appended with e-mail addresses, citing industry concerns about the use of append services.The

TeleTech, a Denver-based provider of e-commerce-enabling customer management solutions has signed a definitive agreement to acquire Newgen Results Corp.

The Consumer Information Services operations of Equifax, which includes several recently acquired R.L. Polk businesses, were $24.3 million, the company

Lands’ End Inc., Dodgeville, WI, had second quarter sales of $255.5 million, up only slightly from second-quarter 1999 levels of $254.6 million. But the

Harris Interactive has dropped its charges against America Online Inc. after the Internet Service Provider restored Harris’ communications capabilities.

Sweeping legislation designed to protect the genetic privacy of Massachusetts residents won unanimous approval last Friday in the state Senate, four days

Vindigo Inc., the New York-based company that develops and markets city-navigation information for handheld devices, is now targeting ads with discount

Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific

All right class, take your seats. Today we are going to explore one of the more elusive issues in promotion development. Raise your hand if you believe