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Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data

Tracking E-Visitors May Soon Get a Lot Tougher SCRAP YOUR COOKIES. Within three years, legislation will prohibit the involuntary identification of visitors

It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.

How to determine exactly what you’re testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining

HOW BIG A HOUSE do you need to make “homemade” ice cream?If you have one of those electric gadgets that can turn out a pint of mushy ice cream for about

Friends Who Shop Together… SOME MARKETERS shy away from viral marketing in which the recipient of an e-mail message is encouraged to pass it along to

LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to

Stuck-Up Marketers A RECENT MORNING’S mail brought a rather chilling surprise: a pre-pinned voodoo doll.”Horrors!” we thought. “Did our last database

George W. Bush is the next president of the United States. And the new senator from New York will be Rick Lazio.Those are the results of a straw poll