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  • FTC Sues Steve Garvey And Others Over Weight Loss Program

    Steve Garvey, a former first baseman for the Los Angeles Dodgers and San Diego Padres, his management company Garvey Management Inc. and three others

  • Charity Oversight Organizations to Merge

    The National Charities Information Bureau (NCIB) has signed a letter of intent to merge with the Council of Better Business Bureaus’ Foundation (CBBBF),

  • Trading Places

    Cannondale study sees some light at the end of the inefficiency tunnel.Can’t live with it, can’t live without it” has long been the attitude of packaged

  • Free Love

    AFTER DECADES IN THE STEPCHILD ROLE, PROMOTIONAL PRODUCTS GET THEIR DUE.Long considered a weak sister tactic in the marketing arsenal, promotional products

  • Proof Should Be in the Pudding

    Increasingly clever promotions don’t always increase the ROI. The bigger payoff lies in a closed-loop, enterprise-wide approach to consumer targeting.Brand

  • Flights of Fancy

    LatinPass learns never to underestimate a motivated consumer.What would you do for a million frequent-flier miles? For some consumers – one David Phillips,

  • And the Nominees Are …

    Announcing finalists for the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns and

  • ADVANTAGE: BRANDS

    US OPEN SPONSORS TAKE THEIR GAMES OFF THE COURT WITH ACTIVATION STRATEGIES WORTHY OF A GRAND SLAM EVENT.Once a year – and only once a year – Manhattan

  • Lessons of a Dot-com Survivor

    Advice from the front lines of the online marketing shakeout.Every week we hear of a new dot-com that has closed its virtual storefront. Walt Disney’s

  • Agencies

    Loyalty Magic

    Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building