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The Blockbuster chain of video stores may be, in its current incarnation, parallel to a charging bull elephant with a bullet in its brain: It’s dead but

Computer direct marketer Gateway Inc., San Diego, has been sued for allegedly advertising free Internet access even though some customers were charged

Marketers are planning to spend more on prospecting and are generally upbeat regarding revenue and spending projections, according to preliminary data

Direct marketing expenditures grew by 7.8% annually between 1995 and 2000, according to the Direct Marketing Association’s latest economic impact study.Non-direct

The Internet has become an established channel among catalogers. Ninety-one percent of catalogers say they have an active presence on the Net, according

Brands have been diluted because there are so many of them. Consumers suffer from glut of choices. The result is consumer stress and confusion, said Peter

Businesses that engage in the illegal interstate distribution of alcoholic products are the target of legislation passed unanimously by the Senate on

Just over one-quarter of mail center managers surveyed knew that the U.S. Postal Service will be implementing a rate increase, a study by mail management

Employment growth in direct marketing outstrips that of overall US employment growth by 400%, according to a new study from the Direct Marketing Association.Job

Williams-Sonoma Inc., the San Francisco-based cataloger and retailer, said earnings of 4 cents to 6 cents per share for the quarter ending Oct. 29, reportedly