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Bashas’ Supermarkets’ card rewards customers IS A “THANK YOU” all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions

Larkspur Hospitality brings analytics to hotel guest surveys IF A COMPANY only relied on feedback from customers who were either delighted or infuriated,

Iron Butterflies While the country held its breath over the fate of the presidency and our subsequent way of life last fall, some direct marketers couldn’t

By cutting return rates, marketers can increase sales and profits CONSUMER direct marketers are scrambling to find innovative approaches to reduce the

IRMA urges DMers to use VHS The International Recording Media Association’s latest effort to promote VHS tape’s survival well into this decade focuses

For all their cost-effectiveness and accountability, incentive-based promotions still operate in a highly regulated – if not outright prohibitive – environment

This issue contains a great deal of discussion about the need for brand marketers to listen more closely to customers and tailor promotions to meet their

One of the first things you see when you take a close look at promotions from outside the U.S. is how, well, ordinary so many American and non-American

THE LAW The Names: Bob Butterworth, Janet Napolitano, Skip HumphreyTitles: Florida Attorney General, Arizona Attorney General, Former Minnesota Attorney

A little U.K. shop won a big award with a bright idea.London-based promotion agency Davies Little Cowley Fiddes took home the first-ever Grand Prix prize