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Amazon.com and American Online maintained their positions as the top two spots for online commerce in September, but jockeying among the next 28 was fierce,

Retailer J.C. Penney Co. Inc., Plano, TX, reported that catalog sales for the five weeks ended Sept. 30, decreased 2.9% from the prior year period. The

Has Earth’s largest store grown too big for its britches? An analyst for investment firm Robertson Stephens questions whether Amazon.com’s “product diversification

Mattel Inc., El Segundo, CA, has sold the Learning Co., its educational software unit, to Gores Technology Group, Los Angeles, for little more than a

Several years ago, 25 independent sampling companies and leading manufacturers joined together to form the Product Sampling Council of the Promotion Marketing

SPONSOR: Results International Campaign: Yes Please Agency: Davies Little Cowley Fiddes Client: Philips Lighting Country: United Kingdom The best campaign

Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns

Rugrats in Paris hits silver screens nationwide Nov. 17 backed by an impressive list of marketing partners, many of whom are linked to one of the most

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

Jumping Off the Page Marketers add life to print ads with Internet links designed to drive readers online.For a few years now, most marketers have included