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Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware

Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded

Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com

EVEN THE SMALLEST dot-commer should be able to use promotional gimmicks in its marketing. But distributors of these products can’t be bothered with the

DIRECT MARKETING SPENDING grew by 7.8% annually between 1995 and 2000, according to the DMA’s latest economic impact study conducted by The WEFA Group.Non-direct

What if It All Went Away? THE TREND is definitely not good.Privacy is not an issue that’s going to disappear, so direct marketers will have less data

ONLINE GARDENING RETAILER Garden.com Inc. has cut 30% of its work force – 93 jobs – as part of a restructuring effort. Moreover, the New York-based online

Too many sales talks and advertising messages stop short of the optimum.They sell procedures when they should be selling results.”This is what you should

As it grows in size, the DMA’s membership has also been changing in character Direct marketers have always been a diverse lot. But as evidenced by the

WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation