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Vacation Passport is the first of several moves in an aggressive growth plan Damark plans to develop two or three new catalogs a year indefinitely as

REACHING OUT Affiliates widen the DMA’s boundaries Faced with a changing membership and ever more complex issues, the Direct Marketing Association has

My Virtual Model creates a network for custom shopping women who have their own virtual-fit models on www.landsend.com or www.jcpenney.com will soon have

The truth behind the Realtime Blackhole List Cyber-terrorists. Anarchists. Anti-commerce radicals. These are all terms that have been used in our industry

Britten Media goes after B-to-B and B-to-C event promotion opportunitiesPROUD PARENTS celebrating a new birth, Joe’s Tavern hosting a Monday Night Football

Directive would force electrical goods makers to recycle WHEN DID YOU BUY your washing machine? If you’ve moved since then, would you ever think to write

DMers can improve results by gradually refining their target groups LIST SEGMENTATION is the most utilized and least understood process in direct mail.I

DATA TO GO The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs

Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order

Rich media beckons marketers in race against cluttered e-mail boxes “you’ve got mail,” the cheery household phrase that alerts a good portion of consumers