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IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such

Palm serves up a well-done retention program A WELL-MANAGED restaurant might treat a good customer to a meal every now and then. But Palm Management Corp.,

The dot-com boom created new business for list vendors in 2000 THE DOT-COM EXPLOSION helped create a banner year for the list industry – at least according

Study reveals VoIP’s failings as a CRM tool Voice Over Internet Protocol (VoIP), widely touted a year ago as the next great leap forward in customer relationship

TD Waterhouse moves toward more customized customer service SINCE LAUNCHING its Web site in 1997, TD Waterhouse’s online community has grown to the point

DMers find that both e-mail and paper mail play a role in the media mixSTILL WAITING for e-mail to replace paper mail? Don’t hold your breath.Some DMers

With Jonathan Bulkeley An Internet “veteran” discusses the role of content in the new mediaGiven a choice, most magazine editors would spend their whole

HookMedia Inc., Boston, appointed Barry Lowenthal managing principal of its New York office. He launched the digital media management and data analysis

Kind Words for Kris I thought Kris Oser’s article “Strong Medicine” (DIRECT, January) was outstanding. It was obvious she’d done a lot of research. Jay

1to1 charts the growth of old school call centers into high-tech customer interaction centersWith the wide acceptance of Ask Jeeves and scores of other