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THE MORE EXPERIENCE you have, the more you know you had better adapt to stay ahead.When my staff used to accuse me of changing my mind, I’d tell them

Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry

GIVEN THAT A RETAILER buying bags in quantity today likely won’t need to replace them for two to five years, how has online marketer eBags, which launched

Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

The Business of Desire A DIAMOND IS FOREVER. But that’s no excuse not to buy one at least every four years, according to J. Walter Thompson, representing

The latest List Price Index rankings are in EVIDENCE of consumer sensitivity to privacy issues is strikingly apparent in the most recent edition of the

INSTANT RECOGNITION The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the

E-mail coalition proposes guidelines combating spam the Responsible Electronic Communication Alliance set out its proposed best practices and enforcement

Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes

EXPERTS DISCUSS PRIVACY – AND WHAT CAN BE DONE ABOUT IT – IN A DIRECT ROUNDTABLEMIXED OPINIONS ABOUT PRIVACY exist even within the direct marketing world.