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PROMO looks at the people who helped drive the promotion industry into the 21st century.”The relationship is now interactive, with the consumer more in

Card-carrying snowmobilers suit up this month. Will the weather hold?When the Quebec Federation of Snowmobile Clubs met this fall, a rep from Yamaha offered

IN THE PAST we have considered whether or not different segments of a customer file will perform differently depending on their relationship to well-known

Sites Track Flops EVERYONE KNOWS E-COMMERCE is in shakeout mode. Not a day passes without another previously promising dot-com running aground – or going

IT’S OUT OF CONTROL. They’re shoveling their “in-terms” at us the way coal-stokers used to smash coal into the boilers…the way pate suppliers force-feed

WHEN THE RESULTS of this year’s DIRECT survey first came in, I felt like demanding a manual recount. Instead of the modest shifts we tend to see from

Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just

DIRECT’s annual survey shows a shift toward more prospecting plus a steady increase in e-mailTHERE ARE SOME substantial changes in the numbers between

Online promotions were a major topic at this year’s PROMO Expo, so I thought I would recap some of the most salient points brought forth during the show.1.

One thing is clear: When we discuss privacy, we’re talking only about the collection and use of data Confused about privacy, even after reading our big