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Helping each of its 750,000 constituents cope with the effects of a crippling disease is as central to the Arthritis Foundation’s marketing efforts as

Direct marketing spending grew by 7.8% annually between 1995 and 2000, according to the DMA’s latest economic impact study conducted by The WEFA Group.

Homestore.com, a Thousand Oaks, CA-based home and real estate Web site, will purchase Move.com, a relocation and real estate portal, from Cendant Corp.

The inaugural Globes uncovered campaigns without boundaries.After nine years of handling the global World PRO Awards of Excellence competition, PROMO

Retailers dropping their loyalty programs are fumbling the ball.Safeway PLC has discontinued its loyalty-card program, The Wall Street Journal reported

Unilever’s detergent launch belies the uneasy atmosphere in Israel.In a country such as Israel, where current interactions are shaped by thousand-year-old

Savvy shops turn the best promotion strategies into public relations events.Ask Doug Dome about the Birthday Cake War and his face lights up.Sara Lee

Best Multidiscipline Campaign Campaign: Baby Bonus Savings Club Agency/Client: Mars Advertising/Farmer Jack Supermarkets Mars helped Farmer Jack keep

PRO Award 2000 winners took some chances and produced some very healthy results. Judges for the PRO Awards 2000 cheered when Momentum North America’s

That advertising doesn’t give the brand the justice it deserves,” many of us often say. You see advertising on TV or in a magazine, and you know the product