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PROMO Magazine and the Promotion Marketing Association present results from their second-annual survey of promotion marketing professionals. Find out how brand marketers utilized promotional strategies and tactics in 2000 and what their plans are for 2001. These results were first presented on March 6 at PMA Update 2001 in Chicago.

NEW YORK (MarketingClick/Reuters)–The number of unique vertical Internet ads surged by almost 70% in the fourth quarter, as publishers sought to boost

CMGI Inc. reported net revenue of $342.7 million for the second quarter ended January 31, 2001, a 116% increase compared with the second quarter of fiscal

Online retail Amazon.com, which did not have representatives on panels at the Federal Trade Commission’s information marketplace workshop on Tuesday,

The U.S. Postal Service this summer may be asking the Postal Rate Commission to endorse a 10% to 15% rate increase this summer, according to its Board of Governors…

MarketingClick–Interpublic Group of Cos. Inc., the world’s No. 3 advertising group, said it was in preliminary talks that could lead to one or several

Timothy Koogle, Yahoo’s chief, resigned yesterday amid warnings that the companys sales would fall far below its pessimistic prediction for the first quarter…

Wireless advertising company SkyGo Inc., Redwood City, CA, said findings from its recently completed Wireless Marketing study suggest that permission-based

Online sales decreased from $6.1 billion in December to $3 billion in January, according to a recent survey by the National Retail Federation and Forrester

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater