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Deluxe Reports Slight Increase in Third-Quarter Income
Deluxe Corp., the check printing company, reported third-quarter net income of $58 million, compared to $53 million during the same quarter in 2002. Third-quarter
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Live from Orlando: Nonprofit Responses Soar
(Direct Newsline)Direct marketing is now a weapon of choice for every sort of marketer. The reason is simple: DM performs, according to a new study on
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Agencies
A More Effective Path
If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be
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Agencies
News briefs/directmag.com
9/25 A SECOND FEDERAL JUDGE weighed in against the Federal Trade Commission’s do-not-call registry, saying it violates free-speech protections. U.S. District
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Contextual Ad Market to Hit $5 Billion by 2006
The “contextual” advertising market will reach $5 billion by 2006, as more providers continue to jump on the bandwagon as companies gravitate toward more
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Agencies
Privacy: The Federal-State Data War
By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush’s desk awaiting a ceremonial signature.
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Agencies
What’s a Keyword Worth?
Stuart Larkins is vice president of media at Performics, a Chicago-based online marketing services firm specializing in customer acquisition for multichannel
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Live From Orlando: Direct Hit
In some ways, this conference resembles the one that occurred in Chicago two years ago. That one was dominated by 9/11 and the anthrax attack. People
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USPS to Test Decontamination System at NJ Facility
The U.S. Postal Service was set to begin limited test of its anthrax decontamination system at its Trenton Processing and Distribution Center in Hamilton