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Argentina has been through some pretty bad times over the past few years. Beset with soaring interest rates, an ongoing recession, deteriorating consumer

For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

THE BAR WAS RAISED THIS YEAR, both in terms of the quantity and quality of entries to the 2003 PRO Awards, sponsored by PROMO to recognize the best in

DIAGEO IS POISED TO MAKE AN ALL-OUT marketing assault that will start to hit over the next year and significantly boost total marketing spending. The

We need you to do more with less. Maybe no CEO ever says those actual words to his or her managers, but the message is nevertheless being heard in conference

AFTER 12 YEARS of targeting Hispanic consumers with two direct mail campaigns per year, Greenwich, CT-based Madison Direct Marketing is changing its approach.

Brand identity can be a very personal thing. When I got married and added to the end of my moniker, I received numerous congratulatory e-mails. I also

Spam legislation has proliferated as much as spam itself. Are any of the three leading bills CAN-Spam (S.877), Rid Spam (H.R. 2214) or the Anti-Spam Act

Talk about turnarounds: Within a few years, online marketing has moved from being considered a separate entity, bound for the spinoff-and-IPO track, to

New York-based Generation Y marketer Alloy Inc. reported revenues for the second quarter ended July 31 of $80.5 million, a 55% increase compared to the