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Kiss and Make Up
Coca-Cola will pay up to $21.1 million to Burger King to help ease a dispute over Coca-Cola employees tampering with a Frozen Coke promotion at Burger
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Direct Hit: Black September
Most DMers entered last week focused on their fall sales and perhaps getting ready for the DMA conference. By week’s end, their field was in the middle
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Second Judge Throws Out Federal No-Call List
Late Thursday, a second federal judge ruled against the federal do-not-call list, saying it violates free speech protections. U.S. District Judge Edward
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Federal Court Kills Do-Not-Call List
Industry executives were of at least two minds about the federal court ruling that effectively threw out the Federal Trade Commission’s national do-not-call
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Letters to the Editor
Re: Industry Reaction Mixed to DNC Ruling (Direct Newsline, Sept. 24) I want to comment on the recent court decision re the national do not call list..In
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Intercontinental Hotels Picks Be Free to Drive Web Traffic
InterContinental Hotels Group has expanded the Internet affiliate marketing program it launched last year by selecting Be Free from ValueClick to drive
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Letters to the Editor
: I’m not sure exactly where you are going with this grocery article.
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J. Jill to Post Third Quarter Loss
The J. Jill Group, Inc. said it expects to report a third quarter loss of about 15 cents per share, compared to income of 18 cents per share last year.
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Reynolds to Up Mailings After Mass Layoff
R.J. Reynolds Tobacco Holdings, Inc. said it would increase its direct mail promotions as part of fundamental change in its cost structure and marketing
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Generation Y Spending Above Projections
American kids, teenagers and young adults, aged 8 to 21 years, have annual incomes totaling $211 billion, according to findings from Harris Interactive