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Reader’s Digest experienced a 4% revenue decline in its fiscal 2004 first quarter, largely because of a reduction in international marketing. The Pleasantville,

(Circulation Management) Some people believe that anything worth doing is worth doing badly. And judging by the stories heard this week at the Folio:

The Vantage Group and its subsidiaries Vantage Financial Services Inc. and Vantage Direct Marketing Services Inc. have agreed to pay $4.5 million to settle

Direct-to-consumer pharmaceutical advertising awareness is at an all- time high, with 81% of those surveyed recalling seeing DTC ads for their conditions,

Savicom, a San Francisco e-mail service provider formerly known as Mindshare Design, is introducing products Savicom CampaignPlus and Savicom Publisher.

A direct mail campaign recently orchestrated by one of Rachel Greenwald’s favorite clients has pulled a 12% response rate – and is still going strong.

McDonald’s Corp. reported its best quarterly performance this year as third quarter same-store sales rose 9.5% in the U.S. and 3.9% worldwide. System-wide

J. Jill Group, Quincy, MA, reported a third quarter net loss of $2.9 million, compared with $3.6 million in net income a year ago. The Quincy, MA-based

Harris Interactive, the Rochester, NY-based research firm, reported second-quarter revenue of $33.3 million, a 10% increase over the same period last

ChoicePoint Inc. saw its third-quarter revenue rise from $178.8 million to $189.1 million, But its net income dropped from $31.3 million to $29.1 million