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Kraft Cuts 6,000 Jobs, Boosts Marketing
Kraft Foods will cut 6,000 jobs and close or sell off 20 plants over the next three years as part of a global restructuring begun earlier this month.
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On Borrowed Time
Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.
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Burger King Ousts Young & Rubicam
In an abrupt change, Burger King Corp. named Crispin Porter & Bogusky to replace Young & Rubicam as its lead creative advertising agency, effective immediately.
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Consumers Slow to Trust Businesses with Personal Data: Survey
Consumers and businesses differ over how to treat personal information, according to a new survey of both individuals and privacy and marketing executives.
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Amazon Has Banner Year Through Increased Sales And Cost Containment
Amazon.com generated net sales of $1.95 billion, during fourth quarter 2003, up from $1.43 billion a year ago. Full-year sales were $5.26 billion, up
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FAO Schwarz Purchase Approved
The purchase of FAO Schwarz Internet and catalog businesses and the purchase of stores in New York and Las Vegas was approved by Judge Joel B. Rosenthal
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Mail Stream: A Report on Incoming Direct Mail
A new line of classically inspired apparel for the littlest kids, from newborn to age 2, launched recently. The catalog for Olive Juice recently mailed.
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Tequila Promotion Delivers Smooth Results
Results for a Jose Cuervo Especial tequila campaign for Valentine
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Advo Reports Income Increase
Advo Inc. reported net income of $11.2 million for its first quarter, up from $10.9 million last year. The saturation mail company reported revenue of
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Burger King Ousts Young & Rubicam
In an abrupt change, Burger King Corp. named Crispin Porter & Bogusky to replace Young & Rubicam as its lead creative advertising agency, effective immediately.