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CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com

Democratic Party presidential candidate Howard Dean continued to set Internet records for fundraising. But he still trailed President George W. Bush,

If there has been a massive turning away from beef as a result of bovine spongiform encephalopathy (so-called mad cow disease), direct marketers that

The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president

Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities

When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam

(Direct Newsline)Results for a Jose Cuervo Especial tequila campaign for Valentine’s Day are over the top thanks to a viral marketing tactic that combines

Kraft Foods will cut 6,000 jobs and close or sell off 20 plants over the next three years as part of a global restructuring begun earlier this month.

Congress started the process yesterday that could lead to the most significant postal reform since 1971. The Government Reform Postal Committee chaired

Red Envelope shipped 453,000 orders during the third quarter and improved both its revenue and profit. But these results were diminished by serious Holiday