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Agencies
Producing Results
A good relationship is one way to get the most from your printing vendor partnerships
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Phishing, Spoofing Losses Estimated at $500 Million
More than 75% of all consumers are experiencing an increase in incidents of the Internet scams known as spoofing and phishing and 35% report receiving fake e-mails at least once a week
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Agencies
Slow Rewards Prompt Loyalty Defectors: Study
Consumers cited the length of time it takes to build up points in loyalty and rewards programs as the primary reason they bail out of such programs. Seventy percent of respondents to a recent study said that it takes too long to see results from these …
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Agencies
Equity Becomes EMAK, Expands Beyond Premiums
Equity Marketing changed its corporate name this month to reflect its global growth and disparate marketing services. Now called EMAK Worldwide, the Los Angeles-based agency touts marketing services beyond its flagship premiums business. EMAK continues …
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DoubleClick Sells Interest in AdLink
DoubleClick Inc. has sold its 15% interest in German online ad network AdLink Internet Media AG to its majority shareholder United Internet AGs for about $9.5 million.
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Loose Cannon: Fire and Flood
Don’t think direct marketers have God on their side? So far this month, those who would damage the industry’s reputation have felt the wrath of both conflagrations and torrential rainstorms.
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Live from Forrester Consumer Forum: Major Changes Underway for TV
Three major trends are driving great change in TV land: an increase in DVR ownership and video-on-demand services along with the growth in broadband consumption, Stephen B. Burke, COO of Comcast Corp. told a crowd yesterday at the Forrester Consumer …
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Drugstore.com Expects Third Quarter Loss
Drugstore.com Inc. expects to report a net loss ranging between $5.4 million to $6.4 million for the third quarter.
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Agencies
FTC Reviews Reward System for Catching Spammers
The Federal Trade Commission released a report yesterday on whether a system that would reward members of the public for tracking down spammers
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USPS Launches Third Phase of Small Business Campaign
The United States Postal Service is launching the third phase of a campaign directed to small businesses