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There should be no doubt that under Postmaster General Jack Potter’s leadership the U.S. Postal Service has learned how to spot and cut out some of its own fat. Potter’s USPS is much leaner than it’s been under any PMG before him. Part of all this …

TV GUIDE: is launching a line of classic television series on DVD, featuring many popular programs from television’s golden era. The collection debuts with 72 episode available Sept 21 in six individual collections: Classic Comedies, Classic Westerns, …

The Federal Trade Commission should clarify the CAN-SPAM act to recognize the difference between purely sales-oriented e-mail and billing, transaction confirmation or other relationship messages, according to lobbying efforts from the Direct Marketing Association.

U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the …

ValueClick Inc., an online marketing services firm, has formed ValueClick Brand, a unit to serve major brand marketers.

(Direct Newsline) —The Direct Marketing Association fielded 1,065 complaints and inquiries from consumers about the volume of mail, telephone calls and e-mail they received during the first half of 2004. An additional 30 cases were the subject of an …

D&B has agreed to sell its business in France to Base d’ Information Legales holding S.A.S. (Bil Holding) for $32 million.

A California Court of Appeals has ruled that former baseball star Steve Garvey is not liable for statements he made while appearing in two infomercials for weight-loss supplements. The decision limits the circumstances under which an advertising …

InFact, a consulting firm, anticipates a 18% reduction in sales training and support costs, and a 15% drop in the time it need to close a sale, as a result of implementing CRM OnDemand from Siebel Systems Inc.

Sales were up last month for four catalogers that reported sales on Thursday.