Search Results for: results

During the second quarter, US households received nearly 1.4 billion credit card offers, up 30% from last year, according to Mail Monitor.

Call center revenues have increased an estimated 107% during the past year in India as a result of the large-scale migration of U.S. teleservices companies and outsourcing, according a new market research report.

The J. Jill Group, Inc. expects to report a loss in the third quarter of 13 to 15 cents per share for the third quarter, flat with last year.

Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!

If the strength of a brand rests on its ability to tell a good story, it shouldn’t be that great a leap for that storyline to intersect with others right?

Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to

DMA received 1,065 consumer complaints during first half of year

The Direct Marketing Association has urged the Federal Trade Commission to clarify the Can Spam Act by recognizing the difference between purely sales-oriented e-mail and billing, transaction confirmation or other relationship messages.

How to keep marketing strategies fresh and effective

Don’t underestimate the importance of test and control groups