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Apple’s iPhone 5 is hogging the limelight, but from a mobile search perspective it’s actually quite tame. Sure, Siri is a factor that needs to be given attention, but that was the case when it debuted with the iPhone 4S. Marketers should be shifting their collective gaze toward Nokia’s new Windows-based smartphones, which are running […]

A new report from The Relevancy Group, sponsored by Return Path, finds that too many marketers lack information that would help them optimize their email programs. Half of the respondents to the survey said they feel their email metrics and audience analysis fall short. According to the report, 26 percent of marketers say knowing how […]

The chairman of the Federal Trade Commission (FTC) says the agency is aiming to know whether or not it will bring legal action against Google for anticompetitive practices by the end of 2012. The antitrust inquiry is focused on whether Google has unfairly tweaked search results related to its products. We’re doing what we’re supposed […]

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

Consumers are becoming more hesitant to share personal information with marketers

Lenskold Group’s “2012 Lead Generation Marketing Effectiveness Study” contains a wealth of information and findings regarding how marketing automation affects lead generation. Long story short, marketing automation is something all lead-generation marketers should look into, if they haven’t already. According to the survey of 373 B2B marketers whose groups generated leads for a sales organization […]

A single channel marketing approach simply won’t cut it today. Here are key steps to move your business into a successful multichannel strategy.

Pumpkins, witches and candy corn are making their annual appearances in stores across the country, a reminder that Halloween and, consequently, the 2012 holiday season are nearly upon us. For brick-and-mortar stores, this means that it’s time to set out the appropriate decorations and sweets. For consumers, it means lots of planning and shopping. For […]

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

Negative press continues to nag the deals industry — customers are facing buyer’s remorse and merchants are not seeing expected returns, leaving deal providers pressured to pivot their business models and come out ahead. The lingering issue is how daily-deals companies like Groupon and LivingSocial can mend their relationships with both merchants and customers. Improving […]