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Negative press continues to nag the deals industry — customers are facing buyer’s remorse and merchants are not seeing expected returns, leaving deal providers pressured to pivot their business models and come out ahead. The lingering issue is how daily-deals companies like Groupon and LivingSocial can mend their relationships with both merchants and customers. Improving […]

Google’s latest algorithm update is supposed to resolve the issue of some search results turning up lots of pages from the same domain, but it remains to be seen if it will have a significant impact. Meanwhile, app marketers have some things to consider regarding the iPhone 5, and Groupon is looking to become more […]

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.

B2B prospects may wait longer and longer today before contacting a salesperson, but that doesn’t mean marketers should just sit back until customers come to them.

Having a silo mentality, ignoring the frequency of your communications, and underleveraging media partnerships are just a few of the mistakes made in B2B marketing.

Join the tweet session at #PROAwards 2 p.m. EDT as we congratulate the Chief Marketer 2012 PRO Award campaign winners!

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

Jumptap, a mobile ad network, is partnering with publishers and data providers to help advertisers better distinguish between consumers displaying different types of behavior. Meanwhile, LivingSocial is going to slow its pace of acquisitions, while comments from Groupon’s CFO boosted its shares. Read on for more industry news and insights. Industry News and Perspectives: Jumptap’s […]

Kimberly A. Whitler, an instructor at Indiana University who is studying chief marketing officers, takes exception to the “ultimate question” approach to measuring customer satisfaction.

A recent survey from Webmarketing123 found that generating leads is the top objective for more than half of B2B digital marketing programs. The survey also found that the majority of digital marketers measure the effectiveness of SEO programs by overall volume of traffic. According to the “State of Digital Marketing: 2012 Report,” 54 percent of […]