Search Results for: results

A Facebook search engine is in the works, and it demands everyone’s attention. For one thing, Facebook’s 1 billion searches a day would mean it would immediately be the No. 2 search engine behind the almighty Google. So when Facebook unveils its search engine, it will be important to understand how to rank well in […]

The process of generating leads is filled with decisions, nuances and pressures, so it’s no surprise that marketers have many ways to go wrong. It’s also no surprise that when we cast our net for experts who could point out the most common mistakes lead-gen marketers make, we were overwhelmed with a boatload of responses. […]

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

Foursquare’s promoted updates, the company’s ad product in its trial phase with retailers, is showing signs of early success, according to CEO and co-founder Dennis Crowley. Crowley said a “high percentage” of users shown these promotions while looking for places or recommendations via Foursquare’s Explore search engine end up visiting the stores being promoted. “As […]

According to Search Engine Land, Twitter is opening up its search results and preventing bots from crawling the results for users, videos and images. From an SEO perspective, the domain authority Twitter has should be enough to rank well regarding certain instances- like garnering large amounts of rankings from hashtags during big events. But, search […]

Email isn’t getting as much buzz as social media is these days, but the tried-and-true marketing channel is still a great way to get a message out to a large group of people. When it comes to lead generation, email is a tool that requires preparation, testing and discernment in order to get the best […]

Right On Interactive, a marketing automation company, takes us into the depths of the ecosystem of lifecycle marketing with the infographic below. Among the enlightening numbers (pulled from various sources) are: 47 percent of B2B marketers close less than 4 percent of marketing-generated leads 38 percent of leads move from an initial inquiry to a […]

What does it take to craft the perfect email? Though that question is pretty much impossible to answer, since everyone has different audiences and circumstances, there are certainly tests and experiments to help you find out what works best. This post explains 25 such experiments in the categories of: email layout and design, email timing […]

Apple’s iPhone 5 is hogging the limelight, but from a mobile search perspective it’s actually quite tame. Sure, Siri is a factor that needs to be given attention, but that was the case when it debuted with the iPhone 4S. Marketers should be shifting their collective gaze toward Nokia’s new Windows-based smartphones, which are running […]

A new report from The Relevancy Group, sponsored by Return Path, finds that too many marketers lack information that would help them optimize their email programs. Half of the respondents to the survey said they feel their email metrics and audience analysis fall short. According to the report, 26 percent of marketers say knowing how […]