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Eloqua, a demand-generation automation company, put together an infographic to summarize the results of its survey of 548 B2B marketers on how they use social media to promote, engage and sell. Here are some of the findings: 64 percent of respondents say their companies use social media marketing, which

Marketers are unprepared to take on cross-channel marketing considering that 78% believe the strategy is either “important” or “very important” to their business.

Clickbooth, an affiliate network, has agreed to pay $2 million to settle Federal Trade Commission (FTC) charges that its affiliate marketers duped customers with the use of phony weight-loss claims involving acai berry supplements and “colon cleansers” on fake news sites. The FTC will use the $2 million to give refunds to consumers who were […]

Last week Twitter unveiled its new image search function, which allows users to preview photos that appear atop search results. (Try “#dogs” and “#cats” to see examples.) The feature, which has been a long time coming, brings Twitter deeper into its battle with Instagram. For now, image results only show up for selected terms, and […]

Thanksgiving can be a stressful time for many people, as travel plans, family gatherings and grueling hours of cooking all merge to create a perfect storm that would seek to destroy everything the holiday is meant to be. To help our readers fight against the coming onslaught, we’ve asked marketers to share what they’re thankful […]

Groupon’s shares rose as much as 15 percent after Tiger Global Management LLC, an $8 billion hedge fund, announced it had acquired a 9.9 percent stake in the daily-deals company. The investment is a vote of confidence for Groupon, which has been in need of one lately. Last week, GRPN hit a record-low closing of […]

This new survey from the Shopper Technology Institute unveils how CPGs use coupons.

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

Groupon is unveiling a new deal structure and is redesigning its home page to enable consumers to search for offers that won’t disappear. The daily-deals giant was the master of serendipity, but it’s now focusing on being a better place for consumers to shop for things they’re already looking for. In New York and Chicago, […]

Yes, Facebook has reined back page reach. Since August, there has been a sharp drop in reach across pages of all sizes. According to research from We Are Social and Socialbakers, the average post’s organic reach has dipped by more than 40 percent since the end of August, and there are no signs of the […]