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RealGeeks LLC, a provider of IDX real estate websites, has created an infographic about Google search engines results pages (SERPs) for real estate websites owned by independent real estate agents. “The current state of real estate SERPs is a little disturbing,” RealGeeks notes. “Large national brands are dominating the SERPs, keeping the smaller sites — […]

Triggered emails should be on marketers’ radars, according to findings from Epsilon and its own Email Institute in their “Q3 2012 Email Trends and Benchmarks” report. Not only are triggered emails becoming more popular, they’re also driving significantly better results. Overall performance Using data based on 6.4 billion emails sent in the third quarter of […]

Active Network, a maker of various software, has put together an infographic detailing how social media platforms drive real-world actions. For instance, “If you pin an image to Pinterest, will people contact you?” According to Active Network’s findings from its “Beyond the Click” survey of 500 consumers, the most popular offline actions taken as a […]

By Tamara Weintraub, content marketing manager, ReachLocal

Search engine optimization (SEO) is an integral part of any business’s online marketing strategy. High organic search engine rankings can be a profitable driver of traffic to your website or blog. But franchises and multi-location businesses face additional challenges when it comes to maximizing SEO to acquire local customers. Here are three tips your multi-location business can use to build your Web presence on a local level and get better results from consumers searching for your type of business online.

If you love social media and are a sucker for stats, you might want to sit down for this one. Simply Zesty has put together an exhaustive list of 101 social media statistics to help marketers plan their 2013 strategies. Here is a quick preview of what you’ll find: Auto-posting to Facebook decreases likes and […]

A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.

If you’re a B2B marketer and aren’t utilizing content marketing as part of your arsenal, you’re part of a diminishing minority. Curata’s latest “B2B Marketing Trends 2012 Report” surveyed 465 marketing professionals and found that nearly 9 in 10 B2B marketers are using content marketing as part of their programs. Meanwhile, 57 percent of marketers […]

All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.

If you place ads in print magazines or newspapers, or utilize other offline channels like conference exhibits, pamphlets or billboards, you might be having some trouble measuring results. KISSmetrics offers up some tips on how to track offline promotions through Google Analytics and other strategies. For instance, custom landing pages created specifically for offline campaigns […]

Eloqua, a demand-generation automation company, put together an infographic to summarize the results of its survey of 548 B2B marketers on how they use social media to promote, engage and sell. Here are some of the findings: 64 percent of respondents say their companies use social media marketing, which