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Yes, Facebook has reined back page reach. Since August, there has been a sharp drop in reach across pages of all sizes. According to research from We Are Social and Socialbakers, the average post’s organic reach has dipped by more than 40 percent since the end of August, and there are no signs of the […]

Google has introduced a host of improvements for businesses that use AdWords for its location targeting and location extensions. One of the improvements is airport targeting, which enables businesses to connect with potential customers on mobile, tablet or laptop devices in more than 350 airports worldwide. “With airport targeting, you can offer relevant, last-minute travel […]

“If you don’t apply the right processes behind [a marketing automation system], then you’ve bought a very expensive email system,” says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.

The line between business colleagues and friends is becoming increasingly blurred, thanks to social networking sites like LinkedIn and Facebook.

To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs

Mobile ad creative and messaging have a major impact on the effectiveness of a mobile advertising campaign. This means testing and refreshing are crucial. Here are five best practices for putting together mobile ad creative, in addition to blind data to show how ad creative makes a difference: 1) Keep messaging simple: if a user […]

Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.

Laptops and desktop computers are so 2011. According to comScore, mobile phones and tablets now account for 1 in 8 total Internet page views in the U.S., and by the end of 2012 smartphones will become the mobile majority. As a result of this tidal wave of a trend, the mobile ecosystem and location-based interactions […]

“Groupon Inc. is showing the risks of a young company shifting its business model — pivoting, to use techdom’s 2012 buzz word — and investors don’t like it.” As of around 11:15 a.m. EDT on Friday, GRPN is trading at $2.78, down 29.2 percent for the day and down 86.1 percent from its $20 IPO […]

Waze, the community-based traffic and navigation app that got a boost after a mention in Apple CEO Tim Cook’s Apple Maps apology letter, is taking a big step toward monetization today with its announcement of a location-guided advertising platform called Waze Ads. This platform offers businesses the opportunity to pay for a branded pin on […]