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From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy.

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

Facebook is halting a test it began earlier in 2012 to place its ads on other developers’ mobile apps and websites. “We are pausing our mobile ads test off of Facebook,” a company spokesman told various news outlets. “While the results we have seen and the feedback from partners has been positive, our focus is […]

A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.

Facebook has updated its “Nearby” feature in its iOS and Android mobile apps. As its name suggests, Nearby, which is the product of Josh Williams, product manager of location and events at Facebook, and the Gowalla team the social network acquired in 2011, helps users discover places of interest near their current location that their […]

The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.

Yahoo Advertising has introduced something that might catch your attention: a new cost-per-lead ad unit right under a website’s listing within organic search results. This ad format can collect demographic information, such as email addresses, phone numbers and ZIP codes. In other words, Cost-Per-Lead for Search Ads (yes, that’s the name of the product) “lets […]

Let’s examine the total proposition of the product/service mix—the full extent of what an organization can offer to its customers.

AOL’s Advertising.com Group has hired B2B marketing veteran Allie Savarino Kline to be its new chief marketing officer. Kline is departing 33Across, a social media startup where she ran marketing. “Up to now, marketing strategy and campaigns for the ad-tech unit of AOL were handled by a central AOL marketing team,” writes Jason Del Rey […]