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Insurance isn’t an industry that’s very conducive to exciting content marketing. For one thing, it has a negative reputation, one that sits above only tobacco, the financial sector and airlines. This case study walks through how one company turned to content marketing to boost the reputation of a business in the insurance industry. For marketers […]

Segmentation helps you identify the needs of different customers and gauge whether your offering resonates with that segment.

No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013

Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.

With 2012 behind us, it’s beneficial for marketers to take a look back and see if they can pick up any important lessons that will help them thrive in 2013. Jesse Noyes of Eloqua shares eight such lessons for B2B marketers. These include: influencers matter, events have unexpected ancillary benefits, more isn’t always better and […]

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

When you think of “search,” Google, Yahoo and Bing probably come to mind right away, with AOL, Ask.com and even Facebook possibly popping up after a few extra seconds of thinking. Well, Lycos is hoping that in 2013, you’ll recall their name too. Yes, the search engine of the ’90s is still alive and kicking, […]

Google has confirmed that it’s testing a new mobile search feature called “Quick View.” The feature, which has been spotted on an iPhone 5, is a “Quick View” button that sits beside mobile-enabled search results. Pressing this button lets users see something like a quick preview of the website without having to load the full […]

Marketers who only A/B test email subject lines are losing the forest for the trees. According to a MarketingSherpa, subject lines are the most commonly tested email campaign element. But marketers should remember that there’s more to test than subject lines. Here are six variables beyond the subject line to test: the offer, landing page, […]

Have you purchased movie tickets recently? It seems that moviegoers are often forced to choose between the 3-D and regular versions of the movie they want to see. Well, marketers who deal with scoring leads might be compelled to make a similar decision, too. While traditional lead scoring deals with two layers, the emerging trend […]