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Myths are “dragons” that storm the kingdom of lead generation, puffing smoke, creating confusion and stealing success from otherwise good strategies. Last week we looked at five myths plaguing businesses when it comes to generating high-quality leads: – It’s all about the cost per lead – Marketing and sales have full responsibility of results – […]

There’s a major disconnect in the industry when it comes to attributing ecommerce sales to social media, and that’s a big problem.

If you’re a marketer using social channels like Facebook, Twitter, LinkedIn, Pinterest and Google+ to engage with your audiences and just aren’t getting the results you want, here are three steps to take to analyze and adjust your social media campaigns: 1) Collect data: Go beyond likes, followers, comments, etc., and gather data from Google […]

The multifaceted world of marketing lends itself to various misunderstandings, and the specific realm of lead generation is no different. Misconceptions that plague businesses and their understanding of what’s really involved in generating high-quality leads can be big hurdles to performance and results. So to shed some refreshing light on things, we spoke with some […]

Customer service via social media, or “social care,” could be one of the more underestimated trends in 2013. According to Nielsen, about half of social media users partake in social care, a trend that is “an immediate imperative for global brands.” Meanwhile, Simply Measured recently found that 1 in 4 of the world’s top brands […]

For businesses that sell things, open and click-through rates are fine email marketing metrics to use but it’s time to go beyond that to what actually matters: revenue. Here are six email revenue metrics to help you gauge the effectiveness of your campaigns and make a case for a sturdy budget: 1) campaign revenue: appropriate […]

LivingSocial has hired Barry Judge to be its new chief marketing officer (CMO). Judge resigned from his global CMO post at Best Buy back in May after starting there in 1999. “Barry helped one of the world’s largest retailers build a powerhouse online and mobile presence, and we’re confident he can help us extend our […]

For brands and marketers looking for a shining example of a company that turned its social media presence into measurable results, they need to look no further than Starbucks, according to this Huffington Post article. “Many companies concentrate social media efforts on getting as many fans as possible, but focusing just on the number of […]

On Monday, Matomy Media Group, a performance-based marketing company, announced its acquisition of MediaWhiz, an integrated digital media agency. Hakan Linskog, former CEO of Neverblue, has been named CEO of MediaWhiz. “We are impressed by MediaWhiz’s strong presence with advertisers and agencies and its recognized positive reputation in the marketplace,” said Ofer Druker, CEO of […]

Google+ boasted an audience of 29 million unique visitors in the U.S. in November, according to comScore. This puts Google’s social network behind Facebook (150 million), LinkedIn (41 million) and Twitter (40 million), but ahead of Pinterest and Instagram (25 million each). This is a solid position for Google+, one that’s even better when you […]