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Social
U by Kotex Research Leads to Online Community for Girls
U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.
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Facebook Removes Users’ Option to Opt out of Graph Search Results
If users felt unsettled as they read about Facebook Graph Search and thought about how it might infringe on their privacy, they now have a tangible reason to complain: Quartz notes that on Dec. 11, 2012, Facebook updated its privacy policy, adding this new section: “When you hide things on your timeline, like posts or […]
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67% of SMBs Plan to Boost Marketing Spending in 2013, 85% to Increase Use of Email (Infographic)
MarketingSherpa is sharing research from AWeber based on a survey of 3,159 small-business owners worldwide, which finds that 67 percent of small businesses plan on increasing their marketing spending in 2013. The company also found that small businesses will make more use of social media this year, with 70 percent planning to boost their presence […]
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Instagram Boasts 90 Million Active Users, 4 Million Photos per Day, 8,500 Likes per Second
Instagram is strutting its numerical stuff for the first time. Here are the statistics the company is sharing in its Press Center: – 90 million monthly active users – 40 million photos per day – 8,500 likes per second – 1,000 comments per second Of course, it’d be interesting to know what percentage of those […]
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85% of Marketers Will Increase Their Mobile Budgets in the Near Future, but Concerns Remain
A joint study from the ANA and MediaVest finds that 96 percent of marketers are currently using or planning to use mobile marketing in their marketing mix, while 85 percent of marketers say they plan to boost their mobile budgets in the near future. However, 42 percent of marketers are concerned about properly measuring results, […]
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What Facebook Graph Search Means for Marketers, Local Businesses, Users and Brands
At its anticipated event Tuesday, Facebook showed the world what it was building: Graph Search, a search tool that leverages users’ connections to deliver relevant results based on “recommendations” from their friends. Though Facebook
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Agencies
How Big Data is Changing the World
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
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Agencies
Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.
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How to Convert Social Media Followers Into Customers
So you have accounts on major social media channels like Facebook, Twitter, Tumblr and Google+ — now what do you do? While there are some out there who don’t see a link between social media activity and profits, the truth is that converting social media followers into real customers is, indeed, possible. To help businesses […]
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Groupon Launches Merchant Impact Report to Help Merchants Measure the Performance of Deals
Groupon has unveiled the Merchant Impact Report, a free tool integrated into the Groupon Merchant Center to give small businesses insights into how profitable deals with the provider are. This tool is being rolled to U.S. and Canadian out after what the daily-deals giant calls a “successful trial” among more than 1,000 merchants. “The Merchant […]