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Agencies
Millennial Marketers Disrupt Balance of Marketing Power
Millennial Marketers are defining a new and successful marketing world order that is digital centric, social-first, and driven by video.
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Data & Analytics
Striking Gold in B2B Lead Generation
In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.
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Acquisition
Octagon CMO Lou Kovacs Talks Sports, Investments & 2017
Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.
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MarTech
5 Ways to Maintain Brand Integrity with Distributed Marketing
A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.
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Agencies
Chicken of the Sea Puts Gamification in Play to Sell EZ-Open Cans
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.
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Agencies
3 Steps to Engage Mobile App Users
Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.
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Acquisition
ANA Lists Potential Legislative Issues in Trump Administration
The legislative issues affecting marketing and advertising, include tax reform, privacy and data security, and First Amendment protections.
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Agencies
7 Tips to Get Your Social Content in Front of the Right Eyeballs
Getting your social content seen can be a herculean task. The good news is that seven agency execs from the Forbes Agency Council have some advice for you.
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Acquisition
5 Steps for CMOs to Juggle the Evolving Landscape
The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.
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Agencies
5 Must-Have Elements for Influencer Marketing Sales Success
Influencer marketing will become a core component of many marketing strategies this holiday season, much more goes into crafting an effective program than simply incorporating influencers.