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A new ANA survey uncovers the prolific use of influencer marketing
and the plans to increase spending on it.

Choosing a new agency is a huge commitment for any B2B brand.
How do you know if a shop is really the right fit for you?

UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.

How four brands are marketing to the “It” Gen Z demographic.

Distributed marketing requires careful alignment across the organization. Here’s 6 ways to make it happen.

A new study has revealed the profile of the CMO, or CMO-equivalent,
at each of the ANA’s 747 client-side marketer company members.

The Forbes Communications Council gives us ideas to
increase brand awareness in unexpected ways.

Jodi Williams, GM of global brand and marketing for Air New Zealand, shares
the brand’s strategy of video storytelling as a marketing tool.

Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be.

Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions.