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How connection, influence and experience deliver outstanding omnichannel marketing.

Friday June 17, 2022 FIFA made history yesterday when the org unveiled the 16 cities across three countries who would play host to matches in the 2026 World Cup with the event marking the first edition to feature 48 teams and three host countries, with 11 venues chosen in the United States, three in Mexico […]

  Thursday June 16, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. G4 is launching G4 Gameday LCS, a weekly new hour-long “SportsCenter”-style breakdown series designed to showcase the LCS match of the week, along with highlights, and educational breakdowns, player profiles, postgame interviews, the Poggers & Not Poggers Plays […]

Wednesday June 15, 2022 Apple is taking a bite of Major League Soccer, locking in a deal that will see the Apple TV app become “the exclusive destination to watch every single live MLS match beginning in 2023,” allowing fans around the world to watch all MLS, Leagues Cup,1as well as select MLS NEXT Pro […]

Monday June 13, 2022 Saturday will see BIG3 tip off season five with a trio of games running at Credit Union 1 Arena in Chicago. Content will be carried by CBS and Paramount+ with the league sporting new and extended partnerships, events and offerings (such as NFTs) this year. Running 12 weeks, the regular season […]

  Thursday June 9, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Bolstered with the upcoming launch of Overwatch 2, Overwatch League hit Texas once again this season, this time for the live Dallas Fuel Kickoff Clash, with the event generating 7.3 million hours watched across 146 hours of airtime, […]

A SeeHer Series Georgia-Pacific was the first movement member to pursue a SeeHer Bootcamp and has since conducted additional training sessions. The company has integrated GEM® and other SeeHer advantages into its ongoing process, moving closer to a bias-free future. Supervising the evolution is packaged goods marketing veteran Laura Knebusch, who has held multiple leadership […]

Wednesday June 1, 2022 FOX Sports named three-time NFL Pro Bowler Greg Olsen as this season’s lead NFL analyst, joining play-by-play announcer Kevin Burkhardt in the booth. Erin Andrews and Tom Rinaldi, along with rules expert Mike Pereira, round out the team as they prepare for the network’s top regular and postseason games – culminating […]

A SeeHer Series The Asian American Pacific Islander (AAPI) community is a diverse, complex, and multidimensional market of 25 million in the U.S. that commands well over $1 trillion in spending. Yet, AAPI economic power is often ignored. As we approach the end of Asian/Pacific American Heritage Month, SeeHer has launched several powerful initiatives to […]

A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.