Search Results for: research

It started as a nice little party for families – you know, those folks in the Dodge minivan that you hate to get behind on the highway. But just mention

Mott’s, Inc., Stamford, CT, launched a national sweeps in March that offers consumers a chance to win The Ultimate Tailgating Vehicle just in time for

POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The

When the Power Rangers came to Bentonville, AR, this spring, Ray Hughes brought his 10-year-old son to see them. Twice.The boy had so much fun leaping

Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper

Response Associates, San Francisco, hired Mark Freeman as operations manager.Kerker Marketing Communications, Minneapolis, named Scott Dahlgren media

IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next

IN CONSUMER INSURANCE, direct marketing has the smallest share of the pie, but it’s growing the fastest. Direct won’t ever completely replace agents,

MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns

NOSTALGIA no longer reigns as the primary motivator of toy collectors. A new breed of speculative purchasers who view toys as investments has emerged