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Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian

The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:

Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

AUSTRALIA Weeties and Wiggles Uncle Toby’s created excitement for its Weeties cereal by getting Australian moms to tout the nostalgic brand to the next

For 20 years, I’ve had a great professional dream: to help elevate the promotionindustry in Argentina to a higher place in marketers’ minds. After enormous

When Jaimeson Rossow went trick-or-treating in Northfield, MN, last Halloween, she carried a plastic pumpkin to collect candy, and a small orange box

While athletic footwear brands like Nike and Reebok are rabid branders, most retailers that sell them are not. Take Footaction USA, for example. The $600

Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

Howard Schacter named senior vp-director of corporate communications at DraftWorldwide, Chicago. Also at the agency, Geoffrey Kehoe named senior vp-integrated

Holiday sales at bookstore chain Barnes & Noble rose nearly 9 percent to $555 million, better results than most retailers were able to claim this Christmas