Search Results for: research

Wunderman Cato Johnson, New York, has changed its name to Impiric to reflect its new strategic direction. In addition, the agency formed the Marketing

InfoUSA.com, the Foster City, CA-based online provider of business, consumer and directory information, has teamed with Finland’s Nokia, a mobile phone

Newly formed Web marketer iSolve.com wants companies to unload on it.For the past few months, the firm, based in Stamford, CT, has been lining up partners

It smacks of a now classic (but not beloved) holiday tale: A hopeful young woman placed an order with an online toy retailer on Dec. 6 for two items listed

Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

In an effort to build its domestic business by 20% this year, biotech product cataloger ISC Bioexpress is breaking out 11 specifically targeted catalogs

If you want to get a kid turned on to PBS, Cookie Monster’s your guy. But New York’s WNET wanted donors, so it turned to the decidedly non-Muppet Jonathan

Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value

The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through

Online marketers have a lot to gain from observing their competitors – and non-competitors, tooSince the early days of one-to-one marketing, when enterprising