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A patent-pending rewards program is just one of the reasons H&R Block thinks it can become a year-round business. Its plan may provide happy returns for

Many of the thousands of students heading for spring break this month will be packing their passports. According to Mediamark Research Inc., the most

They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying

There’s a savvy new couple in Tinseltown, and we don’t mean another titillating pairing of a svelte young actress and a hunky stud. This match has been

Online sampling heats up this month when startsampling.com and sampleville.com begin pitching their sites to packaged goods companies.Start Sampling –

A rear-guard action by the United Kingdom’s Direct Marketing Association may still soften the severest blow yet dealt to the industry’s access to consumer

It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

Harte-Hanks Market Intelligence has agreed to offer technology buyer information through iMarket Inc and its business unit, zapdata.com.The data supplied