Search Results for: research
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Agencies
Why, Oh Why, Would You Have Chosen DM in Its Infancy?
Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general
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Agencies
Reaching Out: Christian Appalachian Project tries to expand its fundraising base
To keep fulfilling its mission to help people living in some of the country’s poorest and most underdeveloped regions, the Christian Appalachian Project
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Web Site Shows Credit Card DM Pieces Sent to Consumers
Market research firm BAIGlobal Inc., Tarrytown, NY, has launched a service that features on a Web site thousands of images of actual credit card mail
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Online Retailers Didn’t Collect $525M Sales Taxes in 1999
Of the nearly $13 billion in taxable retail goods sold online in 1999 in the U.S., only 20% was taxed by the states.According to a study by Forrester
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Short Cuts
DoubleClick Inc., has launched Online Resource Centers (http://www.vertical.doubleclick.net), a service where advertisers and publishers can learn more
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Hifi.com Launches Electronics Web Site Targeted Toward Women
Hifi.com, Newton, MA, has launched HerHifi.com, a site that merges women’s lifestyle and entertainment needs in order to help them learn about, compare
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AMA, DMA Split on Proposed Medical Privacy Rules
The American Medial Association (AMA) spoke out against Clinton Administration proposed rules to keep electronic medical records away from employers and
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24/7 Media Acquires Awardtrack For $75 Million In Stock
Internet marketing company 24/7 Media, based in New York, has purchased AwardTrack Inc., an Internet-based business-to-business loyalty company for approximately
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Millennium Club
The Millennium Club — www.millenniumclub.com — is a business club network of some 78,443 executives from large and small companies. Members are provided
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E-Mail Marketing Spending To Grow To $4.6 Billion
Total expenditures on e-mail marketing in the U.S. will grow 417% from $898 million last year to $4.6 billion by year-end 2003 and U.S. firms will at