Search Results for: research

MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns

NOSTALGIA no longer reigns as the primary motivator of toy collectors. A new breed of speculative purchasers who view toys as investments has emerged

WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

NEW ZEALAND Kids’s Movie a Big Hit Dow Under Krispa Potato Chips is targeting kids five to 12 with a program exploiting global Rugrats mania through a

Diabetes Research and Wellness Sweepstakes The United Kingdom sweepstakes responders and donors file identifies 30,000 people.Cost: 90 British poundsContact:

Millard Group Inc., Peterborough, NH, Friday launched Millard Interactive, an Internet division.In addition to e-mail list brokerage, the unit’s services

A variety of approaches may be needed to make people feel secure about the privacy of their personal information on the Internet, according to an AT&T

Web customers want to take the reins when it comes to personalizing their online experience, according to the latest “Pulse of the Customer” focus group

Despite the huge volume of traffic portal sites offer commerce players, revenue expectations for portal tenancy deals are often overly ambitious and are