Search Results for: research
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Short Cuts
Darwin Digital, a digital marketing company of Saatchi & Saatchi, New York, has launched a media services division, Darwin Digital Media Services, and
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Penton Media Acquires Jon Peddie Associates
Penton Media, Inc., Cleveland, has acquired Jon Peddie Associates, Tiburon, CA. JPA is an information company that conducts research, publishes market
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Male Impotency Cure DMers Settle Action With FTC
The American Urological Corp. and six interrelated companies have agreed to pay $18.5 million to the Federal Trade Commission to resolve a lawsuit against
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Dodge Ball
It started as a nice little party for families – you know, those folks in the Dodge minivan that you hate to get behind on the highway. But just mention
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The Ultimate Tailgate
Mott’s, Inc., Stamford, CT, launched a national sweeps in March that offers consumers a chance to win The Ultimate Tailgating Vehicle just in time for
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Money Where Its Mouth Is
POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The
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In Any Event
When the Power Rangers came to Bentonville, AR, this spring, Ray Hughes brought his 10-year-old son to see them. Twice.The boy had so much fun leaping
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What’s Your Net Worth?
Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper
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Agencies
THE MARK OF Z
IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next