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A total of $16.2 billion worth of goods and services were placed online in 1999, nearly quadrupling the $4.5 billion spent the year before, according

Reed Exhibition Companies has launched two more marketing conferences to coincide with the International Direct Marketing Fair.In 2001, Reed will debut

No other medium is as effective as e-mail in increasing customer retention and sales, according to a report by Forrester Research Inc., Cambridge, MA.By

Reach administrators, managers, educators and researchers in human resources in all types of businesses education, government and service organizations.

Yankelovich Partners, Norwalk, CT, the well-known market research firm, will provide its clients with research data over decisionDomain, an application

They’re so cute on the soccer field, but kids are also attractive to market researchers who want to gauge their attitudes about grown-up sports.Among

Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding

Mosaic Group, Toronto, gained a foothold in the Old Sod through the acquisition of Pentagon, a Dublin, Ireland-based sales promotion and marketing services

Procter & Gamble’s Dryel fabric care product promises to save consumers a bundle in costs and time previously devoted to dry cleaning. When P&G was planning

Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don’t cut corners. But cost control is