Search Results for: research

The dot-com boom created new business for list vendors in 2000 THE DOT-COM EXPLOSION helped create a banner year for the list industry – at least according

Study reveals VoIP’s failings as a CRM tool Voice Over Internet Protocol (VoIP), widely touted a year ago as the next great leap forward in customer relationship

TD Waterhouse moves toward more customized customer service SINCE LAUNCHING its Web site in 1997, TD Waterhouse’s online community has grown to the point

DMers find that both e-mail and paper mail play a role in the media mixSTILL WAITING for e-mail to replace paper mail? Don’t hold your breath.Some DMers

Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING – both online and off – can’t just be a sales tool for a

With Jonathan Bulkeley An Internet “veteran” discusses the role of content in the new mediaGiven a choice, most magazine editors would spend their whole

Kind Words for Kris I thought Kris Oser’s article “Strong Medicine” (DIRECT, January) was outstanding. It was obvious she’d done a lot of research. Jay

1to1 charts the growth of old school call centers into high-tech customer interaction centersWith the wide acceptance of Ask Jeeves and scores of other

Customized packaging helps Dan’s click with chocoholics online Everyone’s dental records are different, so it only follows that everyone’s sweet tooth

As I prepared to give a presentation on custom publishing last October, I realized that my all-time favorite custom title was one I’d first encountered