Search Results for: research

KEEPING KIDS EDUCATED AND HEALTHY IS A MAJOR GOAL FOR MARKETERS.The key to a good relationship is the chemistry between partners. Bogie and Bacall had

Store brands are thinking beyond price to product and packaging – but not promotion.National brands don’t need to worry about promotional competition

Drug store chains stretch beyond Rx to take on mass merchandisers.Drug store chains are following a new marketing prescription that includes more spending,

If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

Lawmakers scrutinize publisher partnerships. Should marketers drop subscriptions?Magazine publishers are coming under the gun again for promotion-related

IF YOU’RE ANYTHING LIKE the DIRECT staff, you finally feel like you’ve just gotten caught up after riding the fall conference merry-go-round. So, of course,

Flat marketing in three dimensions IN CASE you haven’t noticed, we hate dimensionals. We keep hoping some marketing maven will send us a blowtorch to

Online, seasonality doesn’t change – much The Internet is changing the marketing world, but one aspect it doesn’t seem to affect much is seasonality.

We’d like to propose a candidate for our Economic Darwinism Award: Wendy Northcutt, creator and Web master of the Darwin Awards (www.darwinawards.com).Northcutt’s

IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such