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too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard

brooklyn Union has found a major new lead-generation tool – an online business reply card connected to its Web site. Web responses accounted for 10% of

Utah, today, becomes the first state to prohibit the sale of its motor vehicle lists since the U.S. Supreme Court. affirmed the five-year-old federal

Independent voters are increasingly important to politicians, but it takes good data mining skills to reach them.A generation ago, reaching out to independent

America’s quintessential book buyer is a middle-aged woman who lives in a Western urban area.She’s highly educated, with household income above $100,000

as Internet network advertising company DoubleClick Inc. takes the heat from the dark side of the privacy spotlight – it has five state attorneys general

If you’re old enough, you remember a nasty World War II Japanese procedure – hara-kiri.We saw the technique in “The Bridge Over the River Kwai,” in which

Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part

You’ve heard the old saying about the United States and Britain being two countries separated by one language. On my latest trip to London for the International

When the National Multiple Sclerosis Society saw the Internet handwriting on the virtual wall, it looked to the for-profit sector for someone to translate.Last