Search Results for: research

  • DIRECT HIT: We’re Here(We Think)

    Hold on if you’re looking for the Direct magazine Web site. This is it.

  • Oops! They Did it Again

    To sum up 2000: The big retailers got even bigger.With the blockbuster acquisitions of 1999 still being absorbed, most retailers were making relatively

  • MARKETING SERVICES

    FEBRUARY 2001 Roger Andersen named president of Young America Corp., Minneapolis. He replaces Chuck Weil, who resigned.Stuart Reis named ceo and president

  • Avoiding Legal Limbo

    Taking unnecessary chances could earn your promotion a booby prize.Do you understand the veritable web of federal, state, and local regulations addressing

  • Diageo’s Cups Runneth Over

    The contest for Seagram Co.’s liquor business was won in December by U.K.’s Diageo PLC and France’s Pernod Ricard SA, which teamed to beat out rivals

  • It’s Not Hip to Be Square

    Mindful of cultural blundering, marketers slowly target African-Americans.African-Americans will control eight percent of the buying power in the U.S.

  • Doing `Whatever It Takes’

    One-dimensional agencies should be a thing of the past.We still have Peter Breen’s June 2000 editorial tacked up on the wall here at Clarion. In it, Peter

  • What’s Your Ethnic Marketing IQ?

    This quiz could help you find out.Over the past three decades, as a marketing manager for a host of leading national brands and as a senior partner in

  • Are You Experienced?

    Experiential marketing is bringing a flat-out assault on consumer senses. Is today’s buzzword the future of customer interaction?The evolution of branding

  • NEW AND NOTEWORTHY

    FEBRUARY 2001 Playing Right into Their Hands Banana Republic, San Francisco, became the first retailer to use Streetbeam, a service from New York City-based