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NEW YORK (MarketingClick/Reuters)–Americans are still flocking to the Internet in droves and a recent study found that those who use the Internet in

NEW YORK (MarketingClick/Reuters)–The number of unique vertical Internet ads surged by almost 70% in the fourth quarter, as publishers sought to boost

Online sales decreased from $6.1 billion in December to $3 billion in January, according to a recent survey by the National Retail Federation and Forrester

Online broker E* Trade and Cadbury-Schweppes brand Canada Dry teamed up this winter to create a high-impact promotion leveraging the popularity of online

Pork producers are fighting in court to keep a $51.4 million marketing program that the U.S. Department of Agriculture wants to scrap. Producers won a

In just five years, Hispanics are expected to overtake blacks as the largest ethnic group in the U.S. and, as such, their religious choices will influence

These days, the big challenge for marketers appears to be the need to create sponsorship programs that are that is, programs that are relevant to and

When brand managers sliced distribution of coupons, samples, premiums, and direct-mail in a move toward target marketing in the mid-1990s, suppliers moisturized