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Customers lose when a company relies so heavily on technology that genuine marketing know-how is forgotten….

The U.S. Postal Service and mailing equipment manufacturer Pitney Bowes have formed a mailing industry task force to assess the current role and value

(MarketingClick/Reuters)–Less than 5% of Web sites in February used new online advertising standards, set last month by a trade group to combat the slowdown

(MarketingClick/Reuters) – Less than 5%of Web sites in February used new online advertising standards, set last month by a trade group to combat the slowdown

Millard Group Inc., Peterborough, NH, has opened a West Coast office in San Diego, CA. The office will be headed by Donna Hamilton, Millard’s director

Responsys Inc., Palo Alto, CA has formed a partnership with DigitalScape, a Tokyo-based e-business consultancy, to offer Responsys’ services to Digitalscape’s

Despite the hype about CRM, most companies are out of sync with their customers. “Customers think they have a relationship with us, but they don’t,” said

Welcome to the first edition of Mail Stream, a weekly column appearing every Friday that details the newest and most notable direct mail promotions hitting

Online marketers stay in constant contact with customers through auto-reorder programs

The Little Engines That Do