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Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,

Burger King this month will break the first work from its new promotion agency of record, Chicago-based DraftWorldwide. The QSR giant selected Draft to

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

Interactive Television, DM Enabler

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

You’ve got a long way to go, baby. Legal and tax challenges have hit the booming online tobacco business as states seek to limit direct cigarette sales

This wasn’t planned as a swear word-and-swimsuit issue. It just happened that way. Yes, senior editor Betsy Spethmann was the first one who said dirty

NextMark, South Royalton, VT, has formed a partnership with Marketing Information Network (mIn) to offer mIn’s database of data cards through its list

Although legislators in Maryland are considering two bills to protect the privacy of Internet users, veteran lawmakers and political observes say they