Search Results for: research

IN A CALCULATED EFFORT to make my name even more difficult to spell, I married my longtime beau in June.In my newlywed delirium, I can only wonder how

WHAT DO a list manager and punk rocker have in common? Nerve. So says Tom McCulloh, a.k.a. Tommy Frenzy of the late ’70s-early ’80s punk band Tuff Darts.

WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:

MARKETERS THAT believe getting permission to send e-mail to their customers equals a “get out of spamming accusations free” card are in for a rude awakening.

FAMILY INCOME, occupation and level of education help determine whether someone buys a computer for home use, but culturally that’s not the whole story

Consumers Union, which publishes Consumer Reports and Consumer Reports Online, and Active Research, an online market research company, have agreed to

Internet market research firm Harris Interactive filed a lawsuit yesterday against a number of prominent Interenet Service Providers that had blocked

These days, good games weave their play into product use.Look at Coca-Cola’s summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top

Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe

Broomfield, CO-based Abacus Direct, a division of DoubleClick Inc. plans to produce a series of market research products, explaining why and how customers