Search Results for: research

All right class, take your seats. Today we are going to explore one of the more elusive issues in promotion development. Raise your hand if you believe

Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic

OK, so you probably won’t be scoring that deal with Warner Bros. for Harry Potter toothpaste. (Actually, Johnson & Johnson already beat you to it.)Never

Pier 1 knows they’re lurking out there. Scudder Kemper is well aware of them, too, as are Harley-Davidson, Del Webb, and Evanston Northwestern Healthcare.

The 2000-2001 school year could be a cram year for marketers. Proposed changes to the Elementary and Secondary Education Act (ESEA) would restrict marketing

Creative? Check. Media? Check. Official rules? Check. Registration? Check. Objective? Huh?So begins another sad, objective-less promotion. You’ve seen

Ford Motor Co. has aligned with Ha-Lo Industries on a joint venture that will drive the auto maker into the business of merchandise sales and licensing

HBA-related Web sites deliver `intimacy marketing’ to consumers. Traditional stores better schedule a makeover.A rose by any other name may smell as sweet,

It was a creative concept no sane QSR marketer would have ever attempted on his own. But sometimes, if you’re lucky, you get some help from your customers.In

INTIMATE APPAREL retailer Frederick’s of Hollywood, citing a combination of debt incurred from a leveraged buyout and several “costly strategic mistakes