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In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers’ pockets.In the rapidly emerging battle to reach

The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain’t the Wild West anymore.Since the Internet first suited

I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There

STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.

Suppose you were browsing through an online food catalog and could smell the hot buttered popcorn or freshly baked cookies shown on the screen?Soon that

Gamblers are thrill-seekers. Research and surveys indicate people gamble because they’re looking for excitement, enjoyment and a challenge, while winning

Last month, Utah became the first state to prohibit the sale of its motor vehicle lists since the U.S. Supreme Court affirmed the 5-year-old federal Drivers

Report predicts e-mail will draw from direct mail budgetsThe number of e-mail marketing messages received by consumers will skyrocket from the 3 billion

BAIGlobal Inc., Tarrytown, NY, has hired six market research professionals and expanded its Worldwide Services division to meet increasing demand to conduct

Putting together the annual promo 100 issue is at once an exhilarating and an enervating experience.It’s exhilarating because it provides the best opportunity