Search Results for: research
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Bad is Good
Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence
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Online Spending Grew in February: Forrester
Consumers spent $3.4 billion online in February, compared with $3 billion the month before, according to a survey conducted by the National Retail Federation
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Report Says Kids’ Sites Fail to Cope with COPPA
Barely one year after its enactment, marketers are still not complying with the Online Privacy Protection Act (COPPA), a research group has found. Of
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Joffe to File Suit Over Cell Phone Spam
Centergate Research Group chairman Rodney Joffe plans to file a lawsuit in small claims court next week against a mortgage company that delivered an unsolicited
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Live from Boston: IBM’s CRM2000 Project Rolls On
Against a background in which up to 80% of customer relationship management initiatives don’t deliver on their promise and up to 50% are abject failures,
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Live from Boston: Survey Reveals eCRM Market Hopes and Fears
In 1992 Jim Dickie characterized customer relationship management as not being easy, fast, cheap to implement–or an option. While CRM, especially efforts
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Live from Boston: Wireless Access to CRM Databases
Ripcord Systems has released Ripcord Sales Liberator, a product that facilitates communication between sales force representatives and their corporate